Desilu was a powerhouse in the television industry by the late 1950’s. Thus, a department called Desilu Sales Inc. was created to handle the sales, marketing and distribution of its shows and productions to markets across the country. Promotional items were created as gifts that were not available to the general public, such as this rare lighter.
Measuring 3 1/2 inches tall, the ceramic table lighter with gold trim, brass flint and cork bottom features the Desilu Sales logo underneath a Lucy Ricardo stick figure saying “Hi!” and Lucille Ball’s signature. Other promotional gifts included coffee mugs, ashtrays, coasters and more.