‘She’ll coax the blues right out of your heart’ was the tagline used in promotion of the 1974 motion picture MAME starring, Lucille Ball. In addition to posters, hanging mobiles, and even a fashion line, this rare pin button help advertise the Warner Bros. film. Worn by theater works and ushers the badge measures roughly three inches across and features the seated Lucy Mame drawing with her one roller skate, fur trimmed coat and gloves.
Tag: Pin
Lucille Ball in Wildcat Broadway Promotional Items
In 1960 Lucille Ball headed East to star in the musical comedy “Wildcat” on Broadway. The show, which was partially financed by Desilu, debuted in Philadelphia on October 29, 1960. The official Broadway premiere was delayed because of a major blizzard that left the trucks hauling sets and costumes to New York City stranded for several days. However, on December 16th it opened at the Alvin Theatre on West 52nd Street.
These are some original promotional items which include a large program featuring cast bios on the inside and a fantastic photo of Lucy as Wildcat “Wildy” Jacson on the back, an oversized sticker and pinback button both with matching color scheme of a red and yellow and the proclamation “Broadway Loves Lucy.”